Backstage Beauty

From the return of heavy kohl to embellished eyes and pops of high summer colour, the backstage beauty at this year’s biannual Fashion Week is giving us serious new season inspiration. Take a look at the trends we’ve spotted over the past four weeks.

The Vamp Lip

From haunting jet black to rich plum, the catwalks were dominated by the dark lip. While Dior, Fenty x Rihanna and Marc Jacobs used the noir shade for a futuristic edge, Rodarte and Marni chose pops of purple to compliment the complexion. Steal their look with Pure Colour’s Aubergine lipstick to vamp-up an evening outfit.


While some designers put emphasis on a dark brow, others created a dramatic, pared back look with invisible eyebrows. Covered with concealer or bleached, the likes of Armani, Rick Owens and Giambattista Valli were achieving the surreal look perfectly.

Feeling Tropical

Adding a burst of high summer colour, Fendi and Paco Rabanne added a dramatic finish to their looks with sweet shades on the lips. Think aqua, butter yellow and rich coral for an ode to all things tropical.

Taupe Tones

It’s out with the smokey eye and in with the taupe tones this season as Givenchy, Versace and Alexander Wang were opting for a subtle dusting of the earthy shade on their eyes. Re-create the look with one of Pure Colour’s Baked eyeshadows.

Fresh Faced

This season’s catwalks have perfected the no-makeup look, with touches of blush, dustings of powder and minimal mascara achieving a fresh-faced feel that has endless appeal.

Embellished Eyes

More is more for the likes of Fendi, Anthony Vaccarello and Dries Van Noten whose models have sported richly embellished eyes. While Vaccarello chose sparkling diamanté wings, Van Noten opted for a dramatic kohl eye, decorated with subtle sequins on the lids. Adapt the look like Fendi, who went all out with tropical shades to encase the eye – bring vibrant colours into your evening looks for a hint to summer.

Cool Kohl

Taking beauty cues from the 90s, untameable kohl is replacing the restrained structure of winged eyeliner. Drawn heavily under the waterline, blended above and below the lids, or painted over the arc of your eyelid crease, cool kohl is all about experimentation. Get the look with Pure Colour’s eye shadow crayons and pencils.

Modern Mascara

The feline flick takes a back seat this season as Dior, Ralph Lauren and Jason Wu have been demonstrating the power of mascara. Whether it’s a subtle brushing over the top lids or layered on in clumps for a fresh approach to 60s undertones, it’s the effortless trend that’s simple to re-create with Pure Colour’s Mascara.

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